Background »

We believe in joined-up thinking so we've created a team that combines on-line expertise with PR, brand and reputation specialists.

Smartpath Digital was founded by Richard Anderson after more than 20 years working agency-side with some of the biggest and most exciting names in healthcare and science. GSK, Pfizer, Genzyme, Nikon and Roche were amongst the clients that Richard worked with at De Facto Communications, the leading PR agency that he ran for many years. Following the sale of De Facto to Bell Pottinger in 2005, Richard stayed on to run Bell Pottinger Health, working in the public sector as well as continuing to work with pharmaceutical and life science companies. During the Naughties as the web's power to deliver business was transformed, Richard and his colleagues witnessed at first hand how many PR agencies talked a good story about digital marketing, but on the whole were simply not structured to deliver on the promise. He also saw how many clients were simply not engaging with the web as fully as they could, the status quo in the agency-client relationship was maintained and both sides believed that they were doing the best that could be done.

Realising the missed opportunity for clients to generate greater commercial returns and more value from their marketing budgets Richard established Smartpath Digital, a digital marketing consultancy dedicated to putting it's clients on the screens of the people that matter most.