Search Engine Optimisation »
Increasing your page rankings with search engine optimisation (SEO) improves the volume and quality of traffic from search engines to your website
A successful SEO programme should be the most cost-effective part of your digital marketing programme, driving high volumes of traffic to your website at low cost, but to many SEO is still a black art. We only advise and deliver ethical ("white hat") techniques and to get it right is a collaborative exercise involving not just your marketing team and your SEO agency but also your web developer and PR agency, really anyone who produces content for your company.
Improving natural search results through SEO is a longer-term commitment than paid search with pay per click advertising, and it's important to keep these points in mind at the beginning of any SEO programme:
- Be realistic about what can be achieved.
- Recognise the resource that will be needed both from your agency partners and from your own team.
- Content is the most important element. To succeed, you'll need to invest in developing high quality, engaging content tailored to the needs of your target audience and to keep on producing it or your SEO program will never be the success you might hope.
Our SEO service includes
Strategy development
Performance and technical audits
Keyword research and analysis
Content creation
Link building
Search engine and directory submissions
Online PR
SEO and PPC are very different marketing channels that have to work together and be managed as part of the same integrated strategy with the right balance for your business.