Online PR and Social Media »

An attractive website alone is no guarantee of online business success. That's why we work on your behalf to ensure you are found, seen and talked about. We create exciting digital public relations campaigns to keep your brand or product in the minds of the online communities you want to reach. Our job is to work with you to create high quality keyword-rich content, establishing effective links and generating online conversation.

Intelligent and creative use of social media is an extremely effective method of increasing awareness of your product and website but it's often overlooked in business to business communications. We use all the tools available to create effective website promotion, making sure your messages are always fresh.

The principles are the same whether yours is an e-commerce site, a business service, or whether your customers are other companies or consumers. Our job is to help you increase the ROI on your digital marketing. We can also carry your campaign through to print media for a complete public relations and marketing service.

Smartpath Digital can help you build long term relationships with your online customers and people who you want to deal with in the future.

Making use of social networking, community and industry specific news sites, blogs and viral marketing we will develop a strategy that focuses on your business requirements including:

• Audit, strategy and reporting
• Press release writing and distribution
• Link building
• Web copy and managed content
• Video blogs

We are able to provide you with a strong online brand presence and we'll work with you to develop a brief that will help us design and develop concepts, ideas and technologies in order to create an original, useful and visually uplifting experience for you and your customers.